Denim may be known for its indigo blue hue, but trend forecasters are looking to an array of shades for fall.
Trendalytics identified purple as the top color for jeans, accounting for 42 percent of colored denim searches, followed by green and pink at 15 percent, red at 14 percent, yellow at 6 percent and orange at 5 percent.
This color wave coupled with looser fits is a recipe for retail gold. Zara went viral on TikTok for its brightly colored wide-leg jeans, which resulted in the term “Zara jeans” collecting a whopping 49,000 weekly searches, up 35 percent from last year, Trendalytic reported.
Since foliage won’t be the only source of color this fall, make sure your closets are stocked with these colorful options.
Zara
This wide-leg jean is what drove fast-fashion retailer Zara to become the top denim brand in terms of search growth since 2020. Available in an array of bright Y2K colors like orange and lime green, these jeans feature a rigid construction and loose fit perfect to balance fall’s chunky boot trend.
Asos Design
Made with 100 percent organic cotton, this denim shacket from Asos Design makes a stylish environmental statement. Wear unbuttoned with a white T-shirt underneath for a layered look.
Lee
Tap into both the color denim and vintage trend with this pair of one-of-a-kind tapered high-rise jeans from Lee’s archive sourced by Urban Outfitters’ Urban Renewal vintage line. This style is part of Urban Renewal’s curated collection of pre-owned garments and vintage that has been re-designed and upcycled into modern silhouettes.
Reformation
Reformation’s “cowboy jeans” feature a slim fit through the hip and seat with a relaxed fit in the leg. Available in emerald green, chocolate and black, the style pairs perfectly with a basic white tank.
Madewell
An oversized utility jacket is a fall staple, and this piece from Madewell checks all the boxes. Featuring a “dried clover” olive green colorway and a slouchy fit, this military shirt was designed by the brand’s men’s team and fit for a woman’s frame.
Rag & Bone
A classic fall color, burgundy is a featured color in Rag & Bone’s latest collection. The Maya high-rise slim jean features a cigarette silhouette with a touch of stretch and a clean hem for an elevated look.
Liverpool Los Angeles
A denim jacket is another fall must-have, and this relaxed, long style from Liverpool Los Angeles will serve you all season long. Pair with a basic T-shirt and the jean fit of your choice to complete the look.
Bonobos
Now that domestic travel is in full swing in the U.S., you’ll need what Bonobos is calling “extra stretch travel jeans” for the flight. Available in a wide range of autumnal colors like clay, olive and burgundy, it’s never been easier to find the perfect pair. Sizes range from 28 to 40 waist and are available in tailored, slim and athletic fits.
Lee x Alife
When Lee and Alife partnered on a street-ready denim collection, they didn’t skimp on the colorways. This pair of bright yellow jeans will make a statement wherever you go, and pairs perfectly with its matching denim jacket.
Talbots
Muted mauve is a fresh alternative to gray and khaki. Available in sizes 2 to 18 and with regular and long inseams, these body-hugging jeggings from Talbots are a seasonless addition to closets.
