Racial justice group organizes nationwide Facebook boycott to protest ‘toxic’ influence

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A racial justice group is calling for a nationwide boycott of Facebook, claiming the social media giant profits from “hate.”

The campaign, called “The Facebook Logout,” is organized by a racial justice group called the Kairos, which asked social media users to log off of Facebook on Nov. 10 as a protest against the company’s “toxic impact on users.”

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“The Facebook Logout campaign will harness the power of social media users to hold the social media giant to account for continuing to profit off hate and destabilizing democracy,” states a press release from Kairos. “Call for pledges to log off Facebook’s platforms on November 10 comes against the backdrop of new inquiries into Facebook’s toxic impact on users.”

Mariana Ruiz Firmat, the executive director of Kairos, said the Capitol riot on Jan. 6 was an example of Facebook’s negative influence.

“We all know that the deadly insurrection on Jan. 6 was largely organized on Facebook after they failed to stop the spread of disinformation about the 2020 elections, putting our lives and democracy in jeopardy, ” Ruiz Firmat said. “These latest revelations of the insidious profit-driven impact of social media on young people of color only underscores what we’ve long suspected — that Facebook is far more interested in pacifying right-wing extremism than fixing the problems with their platform.”

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Among the campaign’s list of demands, the group calls for Mark Zuckerberg to step down as CEO of the tech company. The group also demands the company to “build systems so that the pursuit of engagement does not favor hate content, conspiracies, polarization and disinformation” and wants it to “never monetize any content of this kind.”

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