Oh, baby.
Kylie Jenner has announced that her new Kylie Baby line will launch on Sept. 28 with four products: bubble bath, body lotion, shampoo and conditioner.
“It was a dream of mine to develop clean, safe, effective, and conscious baby care when I became a mom,” the 23-year-old makeup mogul, who’s expecting her second child with Travis Scott, wrote on Instagram Tuesday.
“I know we all want the absolute best for our kids so making this line completely vegan and hypoallergenic was very personal to me! I’m so proud of these products and couldn’t wait to share this with you and your family!”
To promote the launch, Jenner posed with her 3-year-old daughter, Stormi, in matching baby blue outfits, sparking speculation that she’s having a boy.
Little Stormi, meanwhile, was actively involved in Kylie Baby’s creation.
“Baby products take so long to make because I wanted to make sure we went through every test possible to make this extra safe for your babies and your kids and I wanted to create something that I would use on my own kids,” Jenner said on her Instagram Stories while unveiling the packaging.
“These are all Stormi-tested and approved; these are the only products we’ve used for the past maybe two years now, which is crazy.”
Jenner raved that the shampoo and conditioner, which is made for all textures, “[have] made Stormi’s hair so soft and defined her curls.”
As for the bubble bath, it’s gentle in more ways than one. “I wouldn’t recommend this for your own kids, but Stormi tried to basically eat this bubble bath and put it in her eyeballs, so this is 100% safe and tear-free,” Jenner said.