Avon may soon be calling you into shops and live-streamed shopping events as well as at your front door as the cosmetics and skincare brand moves on from the doorstep into the digital age.
The company, which was founded in New York 135 years ago by travelling book salesman David H McConnell, had to transform itself during the pandemic when a traditional “ding dong, Avon calling” from its 5 million sales representatives was no longer welcome.
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