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Merkle Demo: The Future of First-Party, Cookieless Identity Resolution for a Cohesive Omni-channel Customer Experience

dataversity.net
 2021-09-21

Cover picture for the articleOrganizations that cannot recognize and match individuals across disparate data sources and multiple channels are losing opportunities to deliver and measure revenue-increasing experiences across marketing, CRM, media, and service channels. This problem is exacerbated on web properties where customers may browse your site, but you have no way of knowing who...

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