Josh West

Blue Delta Jean Co. CEO and founder Josh West discusses his business model and how he leads his company during a panel discussion in 2017.

 THOMAS WELLS | DAILY JOURNAL

OXFORD – Every player on the Ole Miss football team has been offered an endorsement contract with Tupelo-based jeans company Blue Delta Jeans.

According to co-owners Josh West and Nick Weaver, each player who signs a deal will get a pair of custom-made jeans – which usually sell for $450-$500 a pair – in exchange for social media posts promoting the product. Each player will receive $100 for each pair of jeans he sells.

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