Burger King enters crypto game to celebrate new meals

To continue the hype around the Burger King Keep It Real Meals, Burger King is partnering with NFT marketplace Sweet to deliver digital collectibles via QR-codes appearing on nearly 6 million Keep It Real Meal boxes nationwide.

Guests choose from three Keep it Real Meal boxes curated by Nelly, Anitta and LILHUDDY, available at participating U.S. Burger King restaurants. When guests scan an artist's Keep it Real Meal box QR code, they are awarded one of three variations on one of three collectible NFT game pieces. Guests complete the artist's set when they've collected the same variation of each collectible NFT game piece.

Once a set is complete, the guest will receive a fourth bonus NFT, which awards prizes ranging from 3D BK digital collectibles, Whopper sandwiches for a year, autographed swag, or a call with one of the artists.