Jakob Chychrun knows his fashion. At the NHL player media tour in Chicago, he wore Gucci loafers with a roaring tiger and a pair of stark white Valentino sneakers with an "Arizona red" streak on them. "Fashion is something I definitely enjoy. You can show a little different side of you sometimes," the Arizona Coyotes defenseman said.
It's said that clothes make the man, and Chychrun hopes they can also remake a franchise. His team is embarking on what it is calling a "complete rebrand and business transformation" this season. That starts with the Coyotes' logo and uniforms, as the team is making the popular Kachina coyote its primary logo and bringing back its white Kachina jerseys for the first time since 2003.