Developers Have Their Eye on 'Historically Underdeveloped' Hallandale Beach
“It’s reassuring. It validates that we’re not the only one looking at growth in development in the area," said a South Florida real estate developer.
Hallandale Beach has caught the attention of real estate developers as more projects continue to revitalize the area.
Despite being surrounded by high-income and highly-populated areas such as nearby Aventura, Sunny Isles Beach and Golden Beach, Hallandale needs a lot of work, according to Grupo Eco real estate developer Daniel Chaberman.
“Hallandale Beach has been historically underdeveloped compared to Aventura. There’s a lot to be done,” Chaberman said.
Large real estate developers and investors like Related Group, Integra Investments and others have also started investing in the area with condominiums, offices and other mixed-use developments over the last few years.
Atlantic Village, a lifestyle mixed-use development in Hallandale Beach at 601, 701 and 801 N. Federal Highway, recently added new tenants to its growing roster. They include Drunken Dragon, which offers Korean dishes “with a twist,” and El Primo Red Tacos, a popular pop-up restaurant in downtown Miami.
The goal for Atlantic Village, which is in its third phase of a four-state project, is to bring awareness to the city, and attract people from all walks of life, Chaberman said.
Drunken Dragon will be located at a 3,500- square-foot lounge, with 200-seats and a full-service bar, and is operated by Homecookin’ Hospitality Group, the team behind Ràcket, a cocktail bar in Wynwood.
“We are excited to join the other highly-curated tenants at the newly developed Atlantic Village,” Homecookin’ Hospitality Group Partner Angel Febres said in a statement. “We see Atlantic Village as the new hot destination, conveniently located within 15 minutes from the Fort Lauderdale International Airport and Port Everglades. The relocation of businesses to the area makes the landscape even more exciting.”
El Primo Red Tacos, which specializes in birria tacos, is operated by the team behind Pez, a restaurant in downtown Miami. The business will lease a 60-seat space.
“Downtown can be quite a long drive from northern Miami-Dade and Broward counties, and parking can be difficult. This project provides a comfortable and accessible setting for those customers, along with the opportunity to draw from the nearby residents, professionals, shoppers, and visitors, ”said Frank Neri, El Primo Owner in a statement.
Both restaurants are part of the development’s third phase, which is expected to be complete by the end of this year.
When complete, Atlantic Village will be home to about 20 different types of restaurants and food-and-beverage operators catering to different price points. Besides the large variety of restaurants, the village has a varied retail lineup among its tenants.
Chaberman believes that developments such as a six-story Class A medical office tower with rooftop dining and a nearby garage with rooftop soccer will allow for the community to come together. He said the village will also offer beauty services, extracurricular activities for children and even a preschool.
In 2015, Chaberman’s company did a heavy analysis of the Hallandale Beach market and said it’s pleased to find growth years later. Chaberman said he foresees even more growth in the area over the next few years.
“It’s reassuring. It validates that we’re not the only one looking at growth in development in the area, especially from developers from south to north,” Chaberman said. “We’re very happy with the outcome and what tenants are bringing to the project.”