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Alpha Industries Applies Its Military Expertise To The New Balance 574

Alpha Industries Applies Its Military Expertise To The New Balance 574

An institution in the military garb space, Alpha Industries has recently unveiled its first-ever collaboration with New Balance.

As expected, the Knoxville, Tenn.-founded company has applied a military green color scheme to the collection’s New Balance 574 and accompanying apparel. At a quick glance, the aforementioned sneaker doesn’t deviate too much from its inaugural styling from 1988. Closer inspection, however, reveals not only that the premium pig suede upper indulges in a muted green, but also that the base layer is constructed from sturdier CORDURA fabric. Detachable profile “N” logos proffer a touch of playfulness as well as a call-back to the patches found on flight jackets and other functional garb. Detailing on the tongue, upper heel and midsole boast a slightly-yellowed makeup that complements the surroundings well, while delivering a “vintage” aesthetic. Alpha Industries’ signature “REMOVE BEFORE FLIGHT” hangtag is joined by a “new balance”-branded one; the former’s insignia is stamped onto the lateral heel.

Enjoy official imagery of the joint-collection here below ahead of an online alphaindustries.com release in November. An in-store launch will take place at select shops in Hong Kong and Macau come September 17th. Pricing for the items range between $55 USD and $195 USD, with the 574 arriving at approximately $115 USD.

For more from the Boston-based brand, check out the New Balance 990v3‘s recent styles.

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