Based on a list released by Amazon about their top selling products, 2021 is the year that Americans want to be social again and forget all about the antisocial days at home during 2020 lockdowns.
The trend in customers choices when it comes to items they are purchasing in 2021 is related to the gradual lifting of travel and social restrictions.
The most purchased items are party decorations but purchases of dresses and tuxedos have tripled in the last year. Luggage sales are also up a whopping 460 percent and teeth-whitening toothpaste sales are climbing.
Amazon's latest year-over-year shopping data provides a snapshot of what Americans are doing now compared to last year and if in 2020, the year of the COVID-19 pandemic, purchases of sweats, leggings, and all things athleisure spiked. In 2021 interest in entertainment-related items, beauty products, and formalwear has increased.
Here are the most purchased items on Amazon so far in 2021.
Summer entertaining, weddings, and events
According to Amazon these events are very present in the mind of their customers and Amazon wedding registry gift giving has more than doubled this year compared to 2020.
Among the top gifted registry items we find an electric pressure cooker:
- Instant Pot
Event and Party Supplies
Event and party supply sales more than doubled year-on-year as of April 2021, with tableware and party decorations among the top-selling product categories. It shows that Americans are ready to be sociable again after the lockdown.
Top event and party supply products include among others:
- Hallmark Black Gift Box
- Beistle Cow Print Cowboy Hat
Outdoor Furniture
In regards to outdoor furniture, Amazon says that "sales nearly doubled year-on-year as of the first quarter of 2021," with trending topics including lounge and deep seating chairs and outside dining and bar tables.
Below we include two of the top best seller's in this section:
- Keter Bar Table With 7.5 Gallon Beer and Wine Cooler
- Blackstone 4-Burner Flat Top Gas Grill
Clothes
As people prepare for more indoor and outdoor interactions, Amazon customers are embracing dressing up for new occasions and the sales of skirts, dresses, dress shirts, suits, and tuxedo sales have more than tripled in March and April of 2021, compared to the same months in 2020. A top seller includes this lace fit and flare minidress.
- ASTR The Label Women's Sleeveless Lace Fit & Flare Midi Dress
Teeth Whitener
Amazon sales of toothpaste, whiteners, and mouthwash are up 66 percent in April 2021 compared to January 2020. One of the oral care products customers have been purchasing the most include a dry mouth lozenge:
- ACT Dry Mouth Lozenge
Curling Irons
Having a sleek appearance is important whether working outside the house or from home as many workers are doing video-calls on a daily basis. Curling Irons are up 30 percent year-on-year. A top sellers among curling irons includes a hair waver that promises beachy waves.
- Bed Head A-Wave-We-Go Adjustable Hair Waver for Multiple Waves
Skin Care
Subscribe & Save sales for skin care products increased by more than 38 percent year-on-year as of April 2021. Among the most purchased by customers we find:
- Proactiv 3 Step Acne Treatment
- Aquaphor Healing Ointment Moisturizing Skin Protectant
Athleisure
In March and April of 2021, athleisure category sales increased by more than 50 percent year-on-year. Among the most popular we find:
- Carhartt Men's Midweight Sleeve Logo Hooded Sweatshirt
- Onzie Women's High Rise Bike Shorts
Travel
As U.S. states reopen to visitors and some Americans are also traveling abroad, Amazon shopping trends show that customers are definitely ready to venture out.
Luggage sales are up more than 460 percent year-on-year and one of the most popular luggage items sold was made by Samsonite.
- Samsonite Omni Expandable Luggage with Spinner Wheels
Swimwear
Swimwear sales have more than doubled year-on-year as of March and April 2021, and sunscreen and bronzers sales increased by 70 percent year-on-year as of April 2021. These are two of the products customers purchased the most.
- RUUHEE High-Waisted Bathing Suit
- Kanu Surf Barracuda Swim Trunks
Kids Car Seats and Strollers
Amazon has confirmed that kids car seat sales are up by 70 percent and sales of strollers are up by 50 percent year-on=year as of April 2021. Best-selling car seats and strollers trending now include:
- Graco Tranzitions 3 in 1 Harness Booster Seat
- Graco DuoGlider Double Stroller
Outdoors
Camping product and outdoor living sales have gone up by more than 130 percent year-on-year as of April 2021, according to Amazon. Top products include this folding table :
- Lifetime Camping and Utility Folding Table
Athletic sports
Athletic sports apparel sales increased by more than 40 percent year-on-year as of March and April 2021.Top products include a sports bra:
Cargo management
Cargo management, exterior accessories, and recreational vehicle care sales more than doubled year-on-year as of April 2021.Among one of the items customers purchase the most we find an automatic portable compressor kit.
- Viair 40047 400P-RV Automatic Portable Compressor Kit
Customer needs and desires will no doubt continue to shift in the coming months as we enter a new season and the year comes to an end.
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