Fashion These Premium, Curve-Friendly Jeans Are Internet-Famous, and Worth Every Penny Seeing is believing. By Jennifer Chan Jennifer Chan Jennifer Chan is an editor, content strategist, and copywriter with over 16 years of experience. She covers all things fashion, pop culture, and beauty. InStyle's editorial guidelines Published on September 17, 2021 @ 06:00PM Trending Videos Close this video player Photo: Rachel Richardson When it comes to denim, I'm as discerning as it gets. I own more pairs than I'd like to admit, but most days of the week, you can likely find me wearing a flirty, feminine dress and strappy heels if I want to look and feel my best. I love the look of a lived-in pair of jeans that exude cool confidence and fit like a glove, but I rarely embrace that aesthetic despite my growing collection of denim because none of them fit just right. So when I stumbled upon the internet hype over the uber-popular (we're talking 22,000-person waitlist and social media ads galore) AYR Bomb Pop jeans, I calmly did some research, read a few dozen reviews, and before I knew it, I was convinced that I needed to try on a pair, stat. Plus, Oprah is a fan of the brand – need I say more?. Courtesy Shop now: $225, ayr.com "Holds you in, but won't hold you back," reads the simple product description. Consider my interest piqued. Upon closer inspection, I could see how this undeniably perfect pair of jeans could potentially do a world of good. As expected with all things AYR, the vibe is timeless, minimalistic, and understated. The brand does a phenomenal job of producing premium, cool-girl staples that we all need, but rarely do we think about. Nary a bell or whistle, this line is void of trendy details, loud prints, or attention-seeking silhouettes. Just the classics here, even when it comes to its hard-to-get denim. Rachel Richardson The Bomb Pop jeans come in three inseams, four washes, and a handful of waist sizes (23 to 34). Once I zipped them on, I realized these miracle jeans did the unthinkable: They made me feel amazing, empowered, and elevated all at once. The 25-inch inseam was perfect on my petite-yet-curvy frame, and although they're marketed as a straight-leg jean, I spied a tiny kick flare at the ankle to balance my proportions. Hallelujah. Rachel Richardson Rachel Richardson These classic jeans are appropriate for the office, for date night, or for casual errands about town. These have a high waist to hold you in, but not so high that you're suffocating. The fabric is stretchy and light, but sturdy and solid, too. I can't explain it, but AYR has quietly reinvented a classic and reinvigorated my spirit — all at the same time. These jeans uniquely move with you, and can be worn with heels, ankle boots, sandals, sneakers, or flats. I also wore them with bedroom slippers last week for a full work day, despite the fact that I work from home. You know these are good when you've officially traded in your lazy day leggings for a pair of comfy, flattering Bomb Pops. Rachel Richardson Keep an eye on their site for restocks, and act fast. This is one essential pair that everyone should own.