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Tayyofficial | The Newest Videographer On The Rap Scene

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TayyofficialFLAUNT.jpg ![TayyofficialFLAUNT.jpg](https://assets-global.website-files.com/62ee0bbe0c783a903ecc0ddb/6472d7505bfa4c102415fcff_TayyofficialFLAUNT.jpeg) In anything you choose to embark on in life, greatness takes time, energy, and dedication. Insert [Tayyofficial](https://www.instagram.com/tayyofficial_/?hl=en), who’s here to make it to the top. Hailing from Philadelphia, the young director, producer, and editor has a knack for creating incredible music videos, creating his own niche in the rap game that does not go unnoticed. Tayyofficial describes himself as “a young kid from Philly, grinding. I've been putting in a lot of work for 3 years doing videos and videography.” To date, Tayyofficiall’s biggest video date is for YXNG K.A. on [“It Is What It Is,”](https://www.youtube.com/watch?v=Kp1_Aajo4Mw) the rapper’s standout remix tapping Lil Tjay and J.I The Prince of N.Y. Clocking in at over 7.5 million views and counting, the music video sees all 3 artists bringing the record to life with Tayy’s eye overseeing the entire vision. From teaching himself how to edit on Youtube to directing his own shoots, Tayy hopes to one day run his own production company and grow his brand even further. _Flaunt_ caught up with Tayyofficial via FaceTime to discuss his roots in Philly, when he fell in love with production, teaching himself how to edit, his style of shooting, how he got his name, working with YXNG K.A. and SpotemGottem, what he wants fans to get from his story, dream collabs, and more! **What was a young Tayyofficial like growing up in Philly?**  I'm from West Philly, so it was a little rough. It's a little rough, typical childhood in the hood type stuff, but I overcame that type of environment. I wasn't a bad kid or nothing, but I used to get caught up in little dumb stuff. I always went to school. **When did you fall in love with directing videos?** I had a friend that was a rapper. Coming up with him, we didn't really have all the money in the world. I was doing a 9 to 5. I used to work at a food place called Moe’s in Philly. As he was rapping, I’d save up a couple of dollars to get a camera. He wanted videos, but he couldn't really afford to get the hottest people in the city to do his videos. He said, "yeah, you should try to see if you could do videos." So I had saved up my money to get a camera and I did my first video with him. As I did it, he liked it. He liked the video so much, he was real hyped. It motivated me to keep going basically. **How did you learn how to edit and all that?** YouTube. I searched up the basics on YouTube and went from there. **Was it easy? Was it hard?**  It wasn't hard. It was easy, but it was hard finding my own lane with it. My own style, how I wanted to really express myself in these videos. I used to go off what I see other people do, how they edit. Alright, they’re doing stuff like this. This is hot right now so I'ma do this. But it was hard finding my own lane, really figuring out what I wanted for my audience to look at rather than what other people wanted to see. **How would you describe this lane now?** I'm more of a cinematic person. I like them to really enjoy the shots more than just edits, if that makes sense. The looks, the angles, the movements, stuff like that. I get a lot of feedback on  my angles and my movements. A lot of people like how I do those. A lot of people want to come out and watch me, how I get those types of shots. **How did you get your name?** So a lot of people assume I got my name from my videos being official.  They’ll say "Yeah your videos are official, that's probably how you got your name.” I honestly got my name when I was looking for another Instagram name. I used to see a lot of people that were official or verified, they had ‘official’ after their name. I just put my name and ‘official’ after it. I said “you know what, I'ma run with that.” I was gonna make that my name with this camera stuff, and it stuck. A lot of people like it, so I kept it like that. **Who are your biggest influences in the production world?**  I'm gonna say [Azae,](https://flaunt.com/content/a-zae-production) he’s one of my inspirations. When he came out, he made a lane for the people that do run-and-guns. I’ve never really seen people do videos inside of a house and make it look crazy like that. They’d actually be on MTV, because I was watching Chief Keef and all of them growing up. I used to be like “that's crazy!” It used to look crazy. And Jerry Productions, I like Jerry a lot too.  **Talk about working with YXNG K.A. How did you guys tap in?** I tapped in with K.A. early, when he first started rapping'. I had came through for a studio session and we clicked right then and there. We did the stu session, I gave it back to him. He seen it, he liked it. We’ve been working together ever since. That was probably 2 or 3 years ago, we always clicked. Then we did that “It is what It is” video, it blew our minds how crazy that went. We talk about it every day, like "Dang, you see the views?"  **How many views is it at?**  Right now, it's at 6.5 million views.  **How does that make you feel?** Ah man, I actually directed that whole video too. Man it happened so fast and crazy, I don't even know how to feel honestly. I’m like "Yeah, this happened.” I was so proud because at the same time, it's not just "alright I did it", he’s going up too. I'm seeing other people from different cities and states singing this man’s song, man that's crazy. I was at the studio when he made the song so damn, that shit went up. I couldn't believe it.  **What was the vibe? What was the energy?** It was good vibes, it was natural vibes. One thing about me when I do videos, I don't really like capturing the fake vibes. I like to let people do what they do. I mean in some way, that's the issue. I think I got to start really pressing and directing more, but I'm more of the natural vibe. It was a good vibe, everybody's enjoying themselves. It was their manager's birthday party, it was a little birthday get together so natural vibes. We were in LA.  **Talk about working with EST Gee as well.** I did a promotional video, trailer thing for him. I didn't get to meet him myself. I did a promo video for him through somebody that works with him. They put me on it and on his manager, so it was cool. I like EST Gee, I like his music so it was a little baby step. Hopefully we can actually work on a video together.  **How did you end up connecting with SpotemGottem?** I was in the city, I was in Philly. His homie Raw Youngin had hit me to do a video. I did his video — I didn't even finish the video, like edited it. We just finished shooting it, he liked the quality and how I made his videos. He said "Yeah, let's do something." We met up. I went back to the spot for a little minute. He said “we're gonna meet up at the studio.” that same night after shooting the Raw Youngin video. I went to the studio, he was making songs and everything. We didn't finish shooting that video until 6 or 7 in the morning. I came around 1am, we didn't finish that video until 7am. He had a flight that same day, that same morning, so we had to work. We’re working all that whole night. **What can we expect next?** I really want to start a production company. I want to get a production company running. I'm trying to get better as a videographer, starting to go into different lanes and direct more. Bigger projects. That's what I can really say to expect, bigger projects. Got a lot of bigger things coming with a lot more bigger artists. **What are things you need to edit at all times?**  I have to already have eaten something. I gotta have a full stomach so I don’t get distracted. I don't like to keep dipping in and out of my edits. I gotta make sure I'm 100% focused. Quiet and silence, in a good quiet room. I like to be in a quiet room when I edit. **What do you like to do for fun when you’re not working?**  I ain't gon' lie, I really like working. That’s my fun, I don't really do too much. I ain't really a going out person. I’ll go to the mall or something, going shopping. Probably buy some new equipment for the camera and for my camera work.  **What is it that you want people to take away from your story?** Never give up. Things can happen in mysterious ways. I never thought I’d be as big as I am with doing videos. I started as trying to help a friend and it became something bigger than I ever thought it would be. Working with labels, artists, celebrities, all types of stuff. Dream big, and never let up.  **Anyone else you want to work with?**  I want to work with NoCap, Kodak Black, Lil Durk. EST Gee too.