Opinion: FIFA's proposal to hold men's World Cup every two years is incredibly short-sighted

CORRECTIONS AND CLARIFICATIONS: An earlier version of this story stated 14% the men's World Cup should be held every two years. The correct number should be 14% every three years.

It is hardly a surprise that FIFA members are a greedy bunch, caring about nothing so long as it means more money in their Swiss bank accounts. Their latest idea for a money grab shows they’re stupid and short-sighted, too.

By playing the men’s World Cup every two years rather than every four, FIFA risks diluting the appeal of the world’s most popular sporting event. Worse, it would choke off an as-yet-untapped revenue source that could generate billions in the next couple of decades, the women’s World Cup.