John Cena Says His NFT Kits ‘Absolutely Failed,’ He and WWE Priced Them Too High

– As previously reported, WWE released a unique John Cena NFT kit during the week of WWE SummerSlam 2021 that featured a unique John Cena platinum NFT along with some other items. During a recent appearance at the Florida SuperCon, Cena said sales on the NFT kit were abysmal, noting that only about 37 kits were sold.

According to Cena, the kits sold poorly because they were priced too high at $1,000 due to the inclusion of the unique NFTs. He stated the following (via Fightful):

“WWE wanted to put together a once-in-a-lifetime fan experience. This kit is not just this kit, it’s the belt, the clothing, an autograph picture, an autographed canvas picture, and an NFT. When it came up with the face value for what it cost, it came up around $500-$600 retail value and then threw in the value of the NFT. I talk a lot about failure. This idea failed. Why is it $1000? Because myself and the folks at WWE thought $1000 was a fair price point. We were wrong. We were absolutely wrong. (This shirt) is number zero of 500. I thought, ‘with a value like that, the 500 will be gone.’ We sold 37 of them. It was a catastrophic failure. I design all my stuff. I was super proud of this. I love the design. It’s one of those instances where I put my heart and soul and did the design and was really close with the work and pieces and market research. ‘Yes, it seems fair, I think it will be good.’ It sucked. It absolutely failed. I took a chance and missed. I’m sorry because it’s obvious that people like the design, but it’s way too much.”

The kit featured Cena’s newly designed shirt inspired by Super Mario Bros. 3. You can view a clip from Cena’s SuperCon Q&A and get a look at what the NFT kit included below:

The next @JohnCena NFT drop is live RIGHT NOW on https://t.co/6vCaEYoL9I! @bitski pic.twitter.com/XGCQ0aWnCo

— WWE (@WWE) August 22, 2021