PointsBet has signed a multi-year deal with Austin FC, making it a founding partner of the new MLS team and paving the way for potential access to one of the country’s most lucrative betting markets should the Texas legislature eventually legalize sports gambling.

Under the deal, PointsBet’s first in MLS, the operator will become the club’s exclusive gaming partner, spanning sports betting, fantasy and free-to-play contests. It will have marketing opportunities with the team’s media properties, like local broadcasts and podcasts, and a presence at Q2 Stadium, including a branded sports bar inside the venue.