Detroit Red Wings announce Meijer as helmet entitlement partner

DETROIT -- The Detroit Red Wings today announced that Landmark level sponsor Meijer will serve as the club's new Helmet Entitlement Partner. The Michigan-based grocer will have its brand marks prominently appearing on Detroit's home, away and practice helmets beginning with this week's NHL Prospect Tournament in Traverse City.
As part of Meijer's recently extended partnership, a decal will be positioned on the left and right sides of the helmet, which will be worn for home and away games, as well as practices throughout this season and further Meijer branding will continue to be featured at Little Caesars Arena. In honor of the new helmet partnership, the first 10,000 fans to enter Little Caesars Arena for the Saturday, Dec. 18 game against the New Jersey Devils will receive a Holiday ornament that is a replica of the Red Wings helmet with the Meijer logo featured.

"We're thankful to our friends at Meijer for their recently expanded partnership, and for a company with such deep-rooted Michigan ties to be featured on the classic Red Wings helmets," said Peter Kent, Senior Vice President of Corporate Partnerships. "We look forward to furthering our community-based partnership with Meijer for many years to come."
Meijer also serves as the presenting sponsor of the Little Wings Learn to Play program, a curriculum for children aged 5-8 that includes six sessions of on-ice instruction and a full set of hockey equipment for an affordable cost. In addition, Meijer also sponsors the Detroit Red Wings Street Hockey Summer Tour, a series of free clinics for kids ages 7-12 traditionally held in Meijer parking lots across the state of Michigan.
The Red Wings will donate $200 to Meijer's Simply Give program for every goal scored during the 2021-22 season. Simply Give has helped local food pantries keep their shelves stocked since November 2008, and has generated more than $65 million thanks to the continued generosity and support of Meijer customers, team members and food pantry partners who are committed to helping feed hungry families.
The Red Wings, Detroit Tigers and Meijer will also once again participate in the Hometown Holiday Assist program, supporting Detroit families and local non-profit organizations in need during the holiday season.
"We're very pleased to broaden our partnership with the Detroit Red Wings," said Cathy Cooper, Senior Director of Partnerships & Giving for Meijer. "Our longstanding relationship with the Red Wings continues to grow because we share the important vision of leveraging our collective efforts to support and enrich local communities. We're very glad this opportunity became available to us."

About the Detroit Red Wings

The Detroit Red Wings hockey club, an Original Six member of the National Hockey League and 11-time Stanley Cup Champion, was purchased by Mike and Marian Ilitch in 1982. Under Ilitch ownership, the team has won four Stanley Cup championships, six Presidents' Trophies as the NHL's regular season champion, and 16 division titles. Other Ilitch companies in the food, sports and entertainment industries include: Little Caesars Pizza, Blue Line Foodservice Distribution, the Detroit Tigers, Olympia Entertainment, Olympia Development of Michigan, Little Caesars Pizza Kit Fundraising Program, Ilitch Holdings, Inc., MotorCity Casino Hotel and Champion Foods. The Ilitch Companies also maintain a joint venture interest in 313 Presents. For more information, visit www.DetroitRedWings.com.

About Meijer

Meijer is a Grand Rapids, Mich.-based retailer that operates 257 supercenters and grocery stores throughout Michigan, Ohio, Indiana, Illinois, Kentucky and Wisconsin. A privately-owned and family-operated company since 1934, Meijer pioneered the "one-stop shopping" concept and has evolved through the years to include expanded fresh produce and meat departments, as well as pharmacies, comprehensive apparel departments, pet departments, garden centers, toys and electronics. For additional information on Meijer, please visit www.meijer.com. Follow Meijer on Twitter @twitter.com/Meijer and @twitter.com/MeijerPR or become a fan at www.facebook.com/meijer.