Bojangles Studio home to Dale Earnhardt Jr. podcast, show

Bojangles is boosting its digital portfolio by securing naming rights to the space in which car racing star Dale Earnhardt Jr., and his digital content company Dirty Mo Media, generate its audio and video programming.

Earnhardt Jr.'s popular podcast, The Dale Jr. Download, as well as industry-insider show, Door Bumper Clear, will be recorded in the Bojangles Studio, according to a news release.

The deal continues a partnership that began last year when the pair came together to celebrate Bojangles' brand relaunch, with Earnhardt's unmistakable voice saying "It's Bo Time!" in all the brand's commercials.

"When Dale helped us kick off our brand relaunch last year, it really took Bojangles to another level," Jackie Woodward, Bojangles chief brand and marketing officer, said in the release. "As we have worked together to craft a partnership that's meaningful to our customers and Dale's fans, we discovered how important his podcast platform is in bringing the community together through thoughtful conversations. In those discussions, Dale's team created an opportunity for Bojangles to be part of the conversation by naming the studio the Bojangles Studio. We said 'yes'!"

"For what we are building at Dirty Mo Media and what Bojangles represents as a booming restaurant franchise, this is a perfect fit and an essential partnership for continued growth," Earnhardt said in the release. "Both of our businesses thrive on the relationships we have with our customers. I am proud to call the Bojangles Studio home for The Dale Jr. Download and all studio shows produced by Dirty Mo Media."

Bojangles has approximately 760 system-wide restaurants in 14 states.