MessageMedia Strengthens App Ecosystem with Acquisition of Aprika’s Mercury SMS, a Salesforce Integration

Messaging
By PRNewswire
MessageMedia Strengthens App Ecosystem with Acquisition of Aprika's Mercury SMS, a Salesforce Integration

Global business messaging provider MessageMedia announced today its acquisition of Mercury SMS, the leading Salesforce native SMS platform from Aprika. The acquisition gives Salesforce users access to MessageMedia’s SMS expertise, allowing teams to seamlessly send and receive two-way text messages with their clients and deliver SMS campaigns to any size contact group.

Mercury SMS’s feature-rich messaging solution integrates with the Salesforce platform so users can receive and respond to messages in real-time via the Salesforce Message Feed, built-in automations, or in the Salesforce Mobile App.

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By integrating with core platforms that SMBs are using today, more businesses can benefit from text messaging capabilities centrally within a single hub.

As the sole messaging solutions provider for Mercury SMS since 2014, the acquisition also allows MessageMedia to deliver better service and functionality to existing Mercury SMS customers.

MessageMedia Chief Executive Officer, Paul Perrett said, “We’re delighted to have Mercury SMS join MessageMedia. The team’s services complement our platform and extend our commitment to delivering exceptional mobile customer engagement for SMBs worldwide.

Mercury SMS has a solid reputation and strong standing with its customers, and we’re excited to deliver a cutting-edge text message solution to MessageMedia’s 65,000 customers and Salesforce users worldwide.”

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PRNewswire

PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to- end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.

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