Sustainable shipping business Olive is branching into the beauty industry.
Olive launched earlier this year with an offering to take fashion e-commerce packages and repack them into one reusable shipping container, delivered once a week. The company is starting to work with beauty businesses to do the same in cosmetics and personal care, according to founder Nate Faust, who previously founded Jet. Jet was acquired by Walmart in 2016 and closed down in 2020.
Olive will begin working with several brands, including Supergoop, Pai Skincare and Ceremonia.
“From a sustainability perspective, the impact at the moment is the elimination of separate stops and combining it into a single weekly or twice a week delivery,” Faust said. “In the future, as we add critical mass with any given brand we will then work with them directly as a logistics provider to have them pick and pack into the Olive packaging to start with, thus eliminating the packaging from the source, whereas right now we’re just intercepting it.”
Beauty is Olive’s second category, but Faust anticipates the business expanding into more sectors in the future, he said. Right now. Olive’s user base is more than 10,000 customers, the company said, with Faust noting that the company has yet to begin marketing.
“Our long-term vision is to be able for customers to buy everything online and have the Olive delivery experience,” Faust said.
FOR MORE FROM WWD.COM, SEE:
Olive, New E-commerce Platform, Consolidates Packages Into Weekly Delivery