Real Estate

Original Marlboro Man’s Colorado home listed for $8M after his death

The original Marlboro man — a cowboy named Robert Norris who famously refused to smoke — seemed to like fresh air.

And he left an $8 million 15-acre Colorado legacy to prove it.

“Norris was looking for a piece of land with a perfect view of Pike’s Peak,” listing broker Amie Streater of Engel & Völkers told The Post.

In 1961, the then-31-year-old selected this mountain haven to custom-built a mansion for his growing family.

Marlboro recruited Norris in 1955 before the surgeon general declared smoking a health hazard in 1964. After 14 years with the Phillip Morris-owned brand, he said he was setting a bad example for his children and quit the position, The Post reported after he died in 2019. Norris lived till age 90, unlike other Marlboro men who died decades younger.

Some 50 years after the cigarette-sponsored actor and rancher selected the plot, his now 14,430-square-foot mansion has been re-listed for $8 million.

Robert Norris, the original Marlboro man, never smoked a cigarette and lived till age 90. Getty Images
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The cigarette-sponsored cowboy figure built his Colorado home in 1961.
The cigarette-sponsored cowboy figure built his Colorado home in 1961.Amie Streater/Engel & Völkers C
Norris "was looking for the perfect piece of land with perfect view of Pike's Peak," listing broker Amie Streater of Engel & Voklers told The Post.
Norris “was looking for the perfect piece of land with perfect view of Pike’s Peak,” listing broker Amie Streater of Engel & Voklers told The Post. Amie Streater/Engel & Völkers C
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The 5,300-square-foot ice hockey rink with a pitched roof cost $420,000 at the time it was built, according to permit records. Amie Streater/Engel & Völkers C

It was first listed for $7.2 million in 2014 and has gone up and down in price ever since, the listing shows.

Today, the eight-bedroom, 10-bathroom home has several unusual features including an ice rink, a saltwater pool and a tribute to the late Norris, who was pals with John Wayne.

The shrine-like nook, nestled in the kitchen, has photos of Norris, a copy of “The Cowboy and his Elephant” (a story in which Norris stars) and an inscription of Norris’s favorite sayings (pictured below). The artifacts are included in the sale, Streater told The Post.

“I really appreciate the privacy and the seclusion of this home. It’s grand without feeling imposing,” Streater told The Post. Amie Streater/Engel & Völkers C
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The kitchen has an island, a breakfast bar and coffered ceilings.
The kitchen has an island, a breakfast bar and coffered ceilings. Amie Streater/Engel & Völkers C
A second kitchen, not pictured, remains in the location where Norris originally had it placed and serves as a prep kitchen.
A second kitchen, not pictured, remains in the location where Norris originally had it placed and serves as a prep kitchen. Amie Streater/Engel & Völkers C
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“Always keep your word. A gentleman never insults anyone by mistake. Never tell a lie, then you don’t have to worry about what you said. Don’t look for trouble, but if you get into a fight, make sure you win it. Fun is the main thing. Don’t complain. Complaining is what quitters do. If a man doesn’t respect a woman enough to clean up his mouth, he doesn’t respect himself. Be kind to children, old folks, and animals,” the inscription reads. Courtesy of Amie Streater

The current owners, land developer Rob Oldach and his wife, author Denise Oldach — who also don’t smoke — bought the property in 2006 for $2.6 million and spent $5.9 million remodeling it, the Wall Street Journal reported in 2019.

“The current sellers took it down to studs, added onto it and updated it to make it feel more contemporary while keeping its historical integrity,” Streater told The Post.

The most obvious 2008 addition is a 5,300-square-foot ice hockey rink with a pitched roof and a locker room that cost $420,000 at the time, according to permit records.

But they also added a theater, two heated three-car garages and more bedrooms, according to Realtor.com.

The 15-acre lot also now offers a tree-lined, gate drive, a covered entry, a saltwater pool with fountains, concrete patios, a full-sized tennis court and a driving range, according to the listing.

The dining room has a wet bar and is finished with gold leaf. Amie Streater/Engel & Völkers C
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The primary bedroom suite has a custom fireplace added by the current owners.
The primary bedroom suite has a custom fireplace added by the current owners. Amie Streater/Engel & Völkers C
A walk-in closet is pictured.
A walk-in closet is pictured. Amie Streater/Engel & Völkers C
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A grand, luxurious bathroom is pictured.
A grand, luxurious bathroom is pictured. Amie Streater/Engel & Völkers C
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A home theater is one of the many amenities that have recently been added to the historic house. Amie Streater/Engel & Völkers C

And the primary bedroom suite has been updated with a new custom ceramic gas fireplace, separate walk-in closets, a coffee bar and a private fitness room.

The primary bedroom suite’s bathroom has separate vanities, separate water closets, a three-sided gas fireplace, jetted soaking tub with views of Pikes Peak, separate walk-in showers and a steam room, according to the listing.

Along with secondary bedrooms, it encloses a private outdoor courtyard that is separate from the rest of the property, according to the listing.

The home has been remodeled with Tuscan influences. Amie Streater/Engel & Völkers C
The 15-acre lot has a saltwater pool. Amie Streater/Engel & Völkers C
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A tree-lined, gate drive leads to the wood-framed stone veneer home's new covered entry.
A tree-lined, gate drive leads to the wood-framed stone veneer home’s new covered entry. Amie Streater/Engel & Völkers C
The current owners added the tennis court in a $5.9 million renovation.
The current owners added the tennis court in a $5.9 million renovation. Amie Streater/Engel & Völkers C
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