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Why fans are furious over the ‘Dune’ movie’s hypocritical NFTs

Fast Company
 2021-09-14

Cover picture for the articleLate last week, sci-fi fans who have been chomping at the bit to see the upcoming tentpole movie Dune were outraged. As part of its marketing blitz, Legendary Pictures, which is partnering with Warner Bros. on the film, announced that it will be releasing a collection of Dune NFT sculptures and digital paintings. Fans saw the move as hypocritical, given the environmental emphasis of Frank Herbert’s original 1965 novel, and the sizable emission of greenhouse gases that results from producing NFTs, or nonfungible tokens.

www.fastcompany.com

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