Kanye West has officially unfollowed Kim Kardashian on Instagram, after the pair revealed their plan to divorce earlier this year.

Previously, Kim had been the only person Kanye followed on Insta, but eagle-eyed fans have noticed that's no longer the case. Instead, Kanye now follows 14 accounts, with Kim noticeably missing from the list along with the rest of the Kardashian-Jenner family.

Kim, on the other hand, still follows Kanye on the app - and she's recently been showing a lot of support for his new album Donda online too.

However, it looks like Kanye's change to his following list could all be part of the campaign for his latest music release. Last month, Kanye deleted all posts from his Instagram account before following up with a single post featuring a clip from the music video for new song 'Come to Life'.

Plus, after Kanye changed his Insta profile picture to a simple black circle, it seems the 14 accounts that he follows have also done the same.

Solange Knowles, basketball player Justin Laboy and clothing brand Fashion Nova are all among the accounts still followed by Kanye, all sharing the same profile picture - so it looks like they could have something to do with the campaign for new album Donda too.

kanye west has unfollowed kim kardashian on instagrampinterest
Kanye West, @kanyewest//Instagram

Kanye's unfollowing comes after Kim officially filed for divorce back in February, with Kanye then responding to the petition in April.

Kim opened up about her reasons for divorcing Kanye in the final episode of Keeping Up With The Kardashians, telling mum Kris Jenner, "I never thought I was lonely, and I always thought that's totally fine, I can just have my kids, my husband moves from state to state and I'm on this ride with him and I was OK with that."

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"And then after turning 40 this year I realised no, I don't want a husband that lives in a completely different state to me. I thought, 'oh my God, that's when we're getting along the best'. But that is sad to me and that's not what I want. I want someone that we have the same shows in common, I want someone that wants to work out with me," she continued.