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If there's one thing Snoop Dogg loves (well, besides the obvious), it's denim! The rapper is often seen rocking jeans that look effortlessly cool and incredibly comfy.
It makes a lot of sense for Snoop to team up with Dutch clothing brand G-Star Raw on a campaign and we have to admit, the title is classic D-O-Double-G.
Named after his hit song, the Say It Witcha Booty capsule collection perfectly blends Snoop's style, humour and appreciation of a well-rounded backside. It consists of 12 colourful t-shirts and hoodies all priced at $89.95 or less.
If you haven't heard of G-Star Raw before, it's a company from Amsterdam that's been around since 1989 — when Snoop was just graduating high school. They specialize in raw denim but they sell other expertly-tailored apparel like hoodies, dresses and even shoes, too.
Body positivity and inclusivity are the beating heart of this campaign and the rapper believes "every booty" should be celebrated no matter the size. Whether you plan on shopping in stores or online, you're bound to find an awesome top that compliments your fresh new pair of G-Star jeans.
This isn't the first time the brand has collaborated with a stylish musician. In 2014, Pharrell Williams came out with a line of denim made from recycled ocean plastic, while in 2018, Jaden Smith (Will Smith's son) launched a series of sustainable apparel.
Here are some pieces from G-Star Raw's Say It Witcha Booty collection we're immediately adding to cart.
Unisex Radio Chest Boxy T-Shirt
Price: $60
Details: The bright orange is a nice contrast to the dark blue denim G-Star's known for. This shirt is perfect for anyone who wants to stand out from the crowd like Snoop.
$60 On G-STAR RAW
Unisex Embro Hoodie
Price: $140
Details: Make room in your closet for this bright blue hoodie with a kangaroo pocket. It's the perfect thing to wear in September now that temperatures are dropping.
$140 On G-STAR RAW
Unisex Radio Chest Hoodie
Price: $140
Details: Whether you're wearing skinny jeans, leggings or joggers, this black hoodie will keep you looking stylish and feeling comfy all day long.
$140 On G-STAR RAW
Relaxed Tapered Cargo Pants
Price: $270
Details: You can turn some heads in these roomy cargo jeans. It has pockets with hidden zippers that sit on the thigh. The denim is 3D raw which means it's untreated and ready for you to break in and make your own.
$270 On G-STAR RAW
Utility Flap Pocket Jacket
Price: $230
Details: This utility jacket is a modern take on the British battle dress jacket from the '30s. It'll go with every shirt in Snoop's capsule collection.
$230 On G-STAR RAW
Bucket Hat
Price: $80
Details: Bucket hats from the '90s are back in style and even Snoop's wearing one! This one's made out of recycled polyester and wool, making it a cozy accessory for fall. Jot down your email address to get notified when it's in stock!