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Jaden Smith and Selfridges Team Up For Exclusive Event


Cover picture for the articleLondon's iconic retailer Selfridges is no stranger to genuine friendships. From Rick Owens and A$AP Rocky, to Kim Kardashian and Pat McGrath, its exciting partnerships have managed to capture zeitgeist moments in shopping and is now teaming up with Jaden Smith for its next big activation. The new project...

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