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Franchising

Slim Chickens squeezing into Iowa

Slim Chickens squeezing into IowaProvided


Arkansas-based Slim Chickens has inked a deal to bring nine locations to cities throughout central Iowa. Seasoned restaurant operators Jeff and Leanne Brands, who own over 20 Taco John's, are bringing the restaurants to several key trade areas, including Des Moines, Cedar Rapids, Iowa City and Waterloo-Cedar Falls, according to a company press release.

"While having great food is important, and Slim Chicken's food is delicious, I was really impressed with the brand's processes and systems from an operations standpoint," Jeff Brands said in the release. "The leadership team running Slim Chicken's was also a deciding factor. They know what they are doing, and their passion for the brand, food, fans and franchisees is evident. We're ready to expand our portfolio and join the chicken category."

The Brands are in business with long-time business partners Bill and Lynne Bye, and the restaurants receive support from their daughters, who oversee various aspects from finance to marketing.

"Jeff and Leanne are the type of franchise partners that we hope to grow with, and with their experience, we have no doubt that their central Iowa locations will become local favorites," Jackie Lobdell, vice president of franchise development at Slim Chickens, said in the release. "We're excited to have the brand break into Iowa and know that Jeff and Leanne are the right partners to lead the development."

The better-chicken brand has opened more than 130 locations across the United States and the United Kingdom.


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