Why Hulu’s Price Increase Could Be Good for Disney Investors

Recently, Disney announced that they would be raising the price of Hulu from $5.99 a month to $6.99 a month.

©Hulu

Now, this might seem like a bad thing at first (who really wants to spend more money?), but it might be beneficial for you if you’ve got some Disney stocks!

According to USA Today, the first reason this change might be beneficial is that it helps make the Disney Bundle, which features Disney+, ESPN+, and Hulu, more enticing. Hulu will now be half the price of the Disney Bundle, which costs $13.99. This would lead to more people buying the bundle, which would help Disney recover from significant financial losses last year.

©Disney

The second reason is that it fast-tracks Hulu to profitability, something they weren’t supposed to reach for the next two years. It will also ultimately help improve the service. Profitability has been a struggle since the pandemic began, as it wasn’t until last month that the Disney parks reported a profit since their reopening.

Streaming numbers from Disney’s Investor’s Day ©Disney

Overall, this rise in price helps Disney recuperate after massive losses in 2020 and push Hulu towards a more sustainable business model. We’re always keeping up with the latest Disney news, big and small, so stay tuned here for more.

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What do you think about this price raise? Let us know in the comments.

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One Reply to “Why Hulu’s Price Increase Could Be Good for Disney Investors”

  1. I HATE sports. The last thing I want is a bundle that includes ESPN. I’ll pay more to never subscribe to ESPN. But if I feel I’ve see all there is to see on Hulu or if Disney+ doesn’t give me enough MCU shows to justify the cost, which I feel should be at least weekly (What If…
    Cartoon doesn’t count IMO) since I don’t care about all the kiddy shows and movies, I’ll drop that as well.