Sam Pittman and Arkansas are one coach and program who will see the biggest impact of Texas joining the SEC in the coming years.

SEC Commissioner Greg Sankey told Paul Finebaum this week that the league is targeting the 2025 season, although there have been reports and projections that it could come sooner. One of the variables is the addition this week of 4 new schools to the Big 12. Texas officials are still in a wait-and-see mode on how this week’s Big 12 expansion news affects their timeline on moving to the SEC.

But in the mean time, Pittman shared his perspective on the Longhorns’ arrival to the SEC during a segment on FOX Sports’ Big Noon Kickoff ahead of Saturday’s game with the Longhorns.

“Well, I think it’s great for us, I think that it will get us into the state of Texas even more, with A&M there and Texas there,” Pittman said, per Hawg Sports. “The SEC brand is going to be even bigger in the state of Texas and we’re very happy that Oklahoma and Texas have decided to come into the league.”

At SEC Media Days in July, Pittman recalled how big the rivalry with Texas has been over the years.

“Obviously, the older folks in the state of Arkansas are revved up about the Texas game,” Pittman said. “I read something where at one point during that rivalry, if you had Arkansas tags and you cross into the Texas border on an away game, that you were not going to be sold any gas until you got back into Arkansas. Now, whether that’s true or not I don’t know, but if it is true, now that’s a rivalry.