Deion Sanders really, really wants you to call him "coach."
The Jackson State coach and NFL Hall of Famer infamously walked out of SWAC media day in July after a reporter didn't address him as "coach." Sanders didn't like that the reporter called him by his name instead of his job title and demanded that the reporter call him "coach." When the reporter refused, Sanders ended the interview.
Friday, Sanders was on ESPN's "First Take" and attempted to explain why he wants to be called "coach." He claimed that being called by the title was a matter of respect and — yes, we're being serious here — compared it to calling a doctor by his or her title.