CreatorsPublishersAdvertisers
View more in
Designers & Collections

Collection

Vogue
 2021-09-10

Cover picture for the articleLocation. Location. Location. During fashion month, the real estate a designer utilizes is almost as important as the clothes. Choosing a remarkable venue makes a statement, and LaQuan Smith unveiled his spring collection at New York’s iconic Empire State Building. As Art Deco masterpieces go, it doesn’t get much better, but transforming a vintage skyscraper into a modern event space comes with a few annoyances. Logistically, traveling 102 floors and fitting scores of guests into an observatory space typically occupied by tour groups was a headache. Still, what happens in IRL is increasingly irrelevant. Smith’s show was designed and executed for the internet. Everything from the oh-so Instagrammable appearance of French poodles on the runway to the camera drones that glided overhead catered to the online audience who have supported Smith from the start.

www.vogue.com

Comments / 0

Comments / 0