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Lessons from the agency that deepfaked Bruce Willis for a Russian ad campaign

The Drum
 2021-09-09

Cover picture for the articleAdland has long rubbed its hands at the prospect of how deepfake technology can help with the delivery of the most ambitious creative ideas. Maria Chmir, chief executive and founder of business Deepcake, explains how she did just that, helping a Russian telecoms giant deliver an ad staring a deepfaked Bruce Willis (with his blessing, of course).

www.thedrum.com

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