BTS has rebounded to #1 on the Billboard Hot 100 with ‘Butter’ thanks to the Megan Thee Stallion-assisted remix.
However, the femcee’s fans aren’t likely to be pleased.
Find out why below…
On this week’s tally, ‘Butter’ earns its 10th non-consecutive week at the top of the count.
It managed the feat by way of delivered US metrics:
- 12.2 million radio airplay audience impressions
- 10.7 million streams (up 110%)
- 143,000 downloads (up 108%)
However, Megan does NOT score the #1 credit.
See, the Hot 100 tallies the performance of all versions of a song. As such, in this instance, while the stats above make clear that the ‘Butter’ remix had a major effect this week (and was the version that performed best on streaming), it did not outpace the comparative performance of the original overall. Thus, it’s the original that nabs the #1.
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The situation is kinda “yikes” given the legal hoopla that Meg had to go through to even allow for the song to be released.
At the same time, as was her goal, it’s opened her up to a new audience, ramped up her already impressive streaming presence, and perhaps has established a bridge for future collaborations. So, all is not lost…right?