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How an HVAC company rose to No. 2 on the Greater Reading Top 50 businesses list

Service 360 Group is back on the list after rebranding earlier in the year

Griff Basehoar, a technician with Service 360 Group, works on a project.
Griff Basehoar, a technician with Service 360 Group, works on a project.

It’s been over a decade since CC&M Services Inc. last ranked among the Greater Reading Chamber Alliance’s top 50 businesses, and quite a bit has changed — including the company’s name.

CC&M rebranded as Service 360 Group earlier this year, a decision that reflects the company’s expansion into residential HVAC, plumbing, and electrical work.

“The reason for the rebrand was to reintroduce the company to the market,” said Scott Kolb, president of Service 360 Group.

“We primarily had been more of a commercial construction and service company in the past, so when we decided to take on the residential market, we decided it was time for a new look and fresh name.”

Kolb would not go so far as to attribute the growth of Service 360 to any rebrand or alteration to its business model, however.

Rather, it’s the people and entities that make the company a success, he said.

“We’re really, really fortunate to have a solid, loyal customer base, and same with our employee base,” Kolb said.

A business growing with its clients

As Service 360’s commercial clients in Berks County flourish and expand, it’s translated into success.

“We have a very good core group of people working with us,” Kolb said. “And we’re connected to some higher-profile customers in the area — particularly Redner’s Markets, Granite Point, Surgical Institute of Reading, the Reading Housing Authority and NAI Keystone.

“So we have pretty long-running relationships and they really have helped us grow over the past couple years.”

One of the main industries Service 360 contracts with is grocery stores, Kolb added, which have experienced an increasing amount of new construction and redevelopment in recent years.

In fact, while Service 360 has become more localized since its inception, the company is currently on a project with SMJ Construction for Redner’s in Lewes, Del.

“We will travel depending on the project,” Kolb said. “But, for the most part, we’re in the Greater Reading area down to the Philadelphia region.”

Rolling with the punches

A Wyomissing High School graduate, Kolb also attended Berks Career & Technology Center and became a certified master electrician.

He was working in the field when he co-founded CC&M with “friendly competitor” Joe Weidman in 2004.

The duo guided the company into the top five of the chamber’s top 50 businesses in 2010.

The list — now in its 18th year — is comprised of chamber members that record at least $1 million in annual earnings and ranks applicants according to their year-over-year revenue growth either as a percentage or dollar amount.

After Service 360’s previous appearance on the list as CC&M, the business endured some ups and downs during the recovery from the Great Recession, said Kolb, whose partner has since retired.

“We had some success and some challenges over the years,” Kolb said. “Now I think we’re positioned pretty well for the new expansion.”

Service 360 makes its pitch to homeowners

While Service 360 Group has a warehouse in Reading it can call home, much of the operation works remotely.

So when COVID-19 reached the region in March 2020, forcing many companies to change how they conduct business or shut down temporarily, Service 360 was prepared.

“From that standpoint, we kind of hit the ground running when things shut down and got tight in the beginning of the pandemic,” Kolb said. “That helped. We didn’t have to go through that transition that a lot of people had to.”

The larger pivot for Service 360 Group, it seems, has been the addition of residential services in electrical, HVAC and plumbing, as well as preventative maintenance.

Advertising more than 100 years combined experience on its management team alone, Kolb believes the company is one of the few in the area that can assist homeowners needs in all three of those disciplines.

“We’re responsive, we guarantee our work and we’re multi-trade,” he said. “We can offer several different services, whereas a lot of local contractors are kind of geared into one or two trades.”

2021 Greater Reading Chamber Alliance Top 50 Businesses

  1. Good Life Companies
  2. Service 360 Group
  3. Heeby’s Surplus Inc.
  4. Customers Bancorp Inc.
  5. Unique Pretzel Bakery Inc.
  6. Weaver’s Hardware Company
  7. Triose Inc.
  8. Champion Personnel
  9. Translogistics Inc.
  10. Strunk Media Group
  11. Spotts Insurance Group
  12. Cornerstone Law Firm LLC
  13. Omega Systems Consultants, LLC
  14. Kautter & Kelley Architects Inc.
  15. Pagoda Realty
  16. Entech Engineering, Inc.
  17. Herbein + Company, Inc.
  18. Berkshire Systems Group Inc.
  19. Stoney Creek Rentals Inc.
  20. M. J. Reider Environmental Testing Laboratories, Inc.
  21. Weidenhammer
  22. RKL LLP
  23. Muhlenberg Greene Architects
  24. Gallen Insurance Inc.
  25. Suburban Testing Labs Inc.
  26. Levan Machine & Truck Equipment
  27. Rothenberger Insurance Services, LLC
  28. New Castle Lawn and Landscape, Inc.
  29. McCarthy Engineering Associates
  30. Irish Creek Enterprises, Inc.
  31. Bogia Engineering Inc.
  32. Discovery Federal Credit Union
  33. Connors Investor Services Inc.
  34. Wyatt Seating
  35. Century 21 Gold
  36. Van Scoy Jewelers
  37. Solve IT Solutions, LLC.
  38. East Penn Manufacturing Co.
  39. EG Smith, Inc. A Division of Rhoads Energy
  40. RE/MAX of Reading
  41. Breyer Construction & Landscape LLC
  42. B&G Glass Services Inc.
  43. Ethosource
  44. Riverview Tree & Landscaping, Inc
  45. Gateway Ticketing Systems Inc.
  46. Singer Equipment Company Inc.
  47. Fraser Advanced Information Systems