This course has now passed, but you can be the first to know about the next one - and other workshops like this - by signing up to our newsletter here.
If you have a website for your brand but it’s not getting the attention it deserves, you might have realised already that the not-so-secret answer to your business needs is to optimise your search engine rankings. Having your website appear higher up in Google search results will inevitably drive more traffic to your brand, ultimately helping you to build out a robust content marketing strategy and a base of loyal customers.
This afternoon masterclass with Pootlepress founder Jamie Marsland has been designed for beginners to the world of SEO. Discover the fundamentals of how search engines work and why they favour some links over others, how to optimise your strategy to outrank your competitors, and how to ultimately build your customer base.
Importantly, you will leave this class having understood how to drastically improve the discoverability of your website, and will have started to create your own content marketing plan, preparing your business for the attention and success it deserves.
This course is for…
Freelancers, business owners, aspiring entrepreneurs and marketing professionals
Anyone looking to sharpen their digital marketing skills
Course content
Understand how search engines work
Keywords: what are they and why does it matter which ones you should use?
How to rank higher in Google, and get more traffic
How to outrank your competitors
Start your own content marketing plan
Common mistakes to avoid
Q&A
Tutor profile
Jamie Marsland is the founder of Pootlepress, a business specialising in WordPress training. Over the past four years, Jamie has trained more than 2,500 people on WordPress, and is passionate about the future of the web. Find Pootlepress on Twitter here.
Details
This course has now passed, but you can be the first to know about the next one - and other workshops like this - by signing up to our newsletter here.
Date: Monday 18 September 2023
Times: 3pm-6pm (BST)
Price: £149 (plus £7.39 booking fee)
A catch up recording will be shared after the class and will be available for two weeks.
This masterclass is available globally. If you are joining us from outside the United Kingdom, please use this time zone converter to check your local live streaming time.
3pm BST | 4pm CEST | 7am PDT | 10am EDT
You will be sent a link to the webinar 24 hours and 30 minutes before the start time.
About Guardian Masterclasses
Purchasing tickets to our online classes is a powerful way to fund the Guardian; thank you for your support. Sign up to our newsletter and you’ll be among the first to find out about our latest courses and special offers. You can also follow us on Twitter, Instagram and LinkedIn.
We aim to make Guardian Masterclasses accessible to all. If you require any adjustments to enable your participation in this course, please get in touch with us at masterclasses@theguardian.com.
By proceeding, you agree to the Guardian Masterclasses Terms and Conditions. To find out what personal data we collect and how we use it, please visit our Privacy Policy.
Returns policy
Once a purchase is complete we will not be able to refund you where you do not attend or if you cancel your event booking. Please see our terms and conditions for more information on our refund policy.