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Create a Personalized, Revenue-Driving Customer Experience

CIO
 2021-08-02

Cover picture for the articleCustomer expectations are higher than ever when it comes to online shopping. That means brands must provide a frictionless path to purchase online. Which steps in the buyer journey create the most turmoil? Blue Acorn iCi's team of commerce experts conducted a customer experience study that analyzed dozens of brands--from homepage to returns--across various industries and digital maturities. The report identifies common pain points in online customer journeys and how brands can avoid them with personalized, streamlined experiences.

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