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Behind Viral Videos

How to make your music go viral on TikTok

Vice
 2021-08-03

Cover picture for the articleIt often feels that, in 2021, in order to have any sort of creative success, you must first harness the power of TikTok. And, well, it’s certainly a platform on which musicians are able to achieve huge levels of fame. Virality on the app has impacted the careers of already well-known stars (cc. Olivia Rodrigo’s "Drivers License", Megan Thee Stallion’s "Savage") as well as emerging artists like Beabadoobee (who blew up after “Coffee” was sampled by Powfu), Benee, Gus Dapperton, Beach Bunny and bassist Blu DeTiger.

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