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How to eliminate messaging uncertainty and drive sales

marketingdive.com
 2021-08-02

Cover picture for the articleEach month, over 10 billion messages connect customers and businesses on Facebook Messenger alone. As shoppers become more comfortable with the interconnectedness of messaging and shopping, interest in chat as a significant landmark on the path to purchase will continue to grow. Already, survey and traffic data show that 69% of people shop more confidently with brands they can message.

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