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B2B The Force: Should Executives Be Sales Drivers Or Growth Enablers?

mediapost.com
 2021-07-30

B2B email marketers who perceive that their firms are struggling to get a grip on digital growth are right. For one thing, executives are underestimating their competition, judging by early results from the 2021 Growth Marketing Maturity Study, a report developed by Stein IAS in collaboration with WARC and The Effectiveness Partnership.

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