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Marketing automation is key to reducing workloads, Zapier says

VentureBeat
 2021-07-29

Cover picture for the articleFrom calendar events to email management, automation plays a major role in workflows across industries. A little more than half of marketers used automation in team communication, according to a recent poll by Zapier. About 42% of marketers reported using automation to identify and target customers. More than a quarter...

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