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Ford CEO Jim Farley Says Build To Order Paradigm Is Company’s Future

fordauthority.com
 2021-07-29

Cover picture for the articleFor many years now, most automakers have built a host of vehicles, shipped them to dealers, and sold them in that manner, though some buyers choose to go through the process of ordering a vehicle to their own specification. However, the semiconductor chip shortage has shaken up that old business model, to the point that Ford CEO Jim Farley now says that the automaker will shift to more of a build to order approach.

fordauthority.com

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