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Pernille Bjerring of Sukrin USA: “A good idea or a discovered unfulfilled need”

Thrive Global
 2021-07-28

Cover picture for the articleAs a part of our series called “5 Things You Need To Create a Successful Food or Beverage Brand”, I had the pleasure of interviewing Pernille Bjerring. Pernille Bjerring has a Master of Science in Marketing, an MBA in Finance and is an Examined Nutritionist. For the longest time she struggled with food and diet, and finally was diagnosed with an autoimmune disorder called Hashimoto’s disease and hypothyroidism. This is when she realized that a change of lifestyle was required. She is a firm believer in eating whole foods and has flirted with several lifestyles: Paleo, LCHF, Whole30, Plant Paradox and Keto. And this is what brought her to Sukrin! Changing her whole way of eating and engaging in label scrutiny made her realize how much of a struggle it is to find suitable products without undesirable ingredients — and when she stumbled upon the Sukrin products that were made in Scandinavia and Europe, she was amazed at their quality, integrity and ultimately taste. She knew she had to find a way to make them available in the U.S. This eventually led to Sukrin USA.

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