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Why influencer content creation is a partnership, not a sponsorship

prdaily.com
 2021-07-27

Cover picture for the articleThat’s what we all kept hearing in the influencer marketing space in BC (before COVID). And then, the world changed for the worse. But for the tiny corner of the internet where influencers rule, one good thing came out of the monstrous shift in our way of life. And that is a shift back to authenticity. If you didn’t adapt, you got called out. You either thought long and hard about change, or you got #cancelled.

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