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Wipro and Designit Research Shows that 68% of CMOs Say Empathy and Transparency Surpass Innovation in Brand Success

martechseries.com
 2021-07-27

Cover picture for the articleWipro Limited, a leading global information technology, consulting and business process services company and Designit, a Wipro company, announced the findings from a new global Chief Marketing Officer (CMO) survey of more than 1,000 marketing leaders around the world. The study identified three types of CMOs, and how leading companies have adapted to the market disruptions caused by COVID-19. The findings offer a comprehensive look at how brands and their CMOs responded to the global pandemic, and the strategies they are prioritizing as they build momentum towards recovery.

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