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Why You Want to Be Market-Driven Rather Than Marketing-Driven

CMSWire
 2021-07-26

Cover picture for the articleProduct-market fit (PMF) is the outcome of an excellent go-to-market strategy. For most businesses, understanding PMF is essential to building what your customers want and creating a company with staying power. If you're a marketer, you are responsible for the go-to-market strategy. If you're a business owner, your primary responsibility...

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