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Deceptive Depications

The Chicago Maroon
The Chicago Maroon
 2021-07-25

Cover picture for the articleThe other night, one of my roommates recalled her first time seeing campus. Her introduction was a photograph of the University’s gothic architecture and brick-red roofs laid out, it seemed, just in front of the modern glass and concrete spires of downtown Chicago. This photograph has become the face of UChicago marketing to prospective students; it appears in mass email communications, on brochures, and as the first image on the Visit UChicago website. Yet this photograph misleads prospective students and fails to acknowledge that the University exists not in downtown Chicago but in Hyde Park—one of the most crucial parts of the UChicago experience. When advertising UChicago to prospective students, the University should take a more all-encompassing approach, replacing this overused photograph with one that displays the University as it truly is.

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