Busted! Lil Nas X posts fake mug shot poking fun at Nike lawsuit over his 'Satan Shoes'... but it's just a promo for new song produced by Kanye West
Lil Nas X is poking fun at his recent legal drama with sneaker giant Nike over his infamous 'Satan Shoes' to promote new single Industry Baby.
On Monday, the 22-year-old rapper posted a fake mugshot to his Instagram account with a link to 'FreeLilNasX.com' that re-directed fans to a promotional video.
The spoof sees Lil Nas X - real name Montero Lamar Hill - in court as he plays himself and other characters including his attorney, the judge and a witness.
The marketing genius certainly knows how to create a buzz around his new music, as #FreeLilNasX quickly became a trending topic on Twitter.
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In April, Nike Inc. settled its lawsuit against custom shoe maker MSCHF after suing for trademark infringement over devil-themed Nike shoes made with the performer.
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By the end of the video it switches to a promo for his new song, new song Industry Baby featuring Jack Harlow, and is produced by Take A Daytrip and Kanye West.
The sneakers were custom versions of the Nike Air Max 97 shoes and allegedly featured traces of human blood MSCHF sold 666 pairs for $1,018 each, but they'll now have to recall all pairs and provide refunds to customers.
The Satanic shoes were a tie-in with Lil Nas X's devil themed video for his single Montero (Call Me By Your Name).
In the new video, the rapper plays the prosecutor who says: 'Ladies and gentlemen of the jury, this is about much more than shoes. Mr. Nas X, are you gay?'
'What does that have to do with the shoes?' he replies.
The promo finishes with the judge sentencing Lil' Nas X to five years at Montero State Prison, which is a reference to the title of his forthcoming album.
In April this year, Nike confirmed in a statement that the matter had been settled.
'MSCHF altered these shoes without Nike's authorization,' the company said. 'As part of the settlement, Nike has asked MSCHF, and MSCHF has agreed, to initiate a voluntary recall to buy back any Satan Shoes and Jesus Shoes for their original retail prices, in order to remove them from circulation.'
'If any purchasers were confused, or if they otherwise want to return their shoes, they may do so for a full refund. Purchasers who choose not to return their shoes and later encounter a product issue, defect, or health concern should contact MSCHF, not Nike.'
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