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Chanel’s EDM-Inspired Electro Collection is ‘90s Technicolour Dreaming

manofmany.com
 2021-07-19

Cover picture for the articleThe electronic dance music culture of the 1990s had a significant impact on the world, an impact that Arnaud Chastaingt, the director of Chanel’s watchmaking creation studio, took notice of. “In the nineties, this musical movement created a radical new visual universe, which could be described as eccentric, a reflection of nightlife and its atmosphere. Electronic music transcended the frontiers of music and created an aesthetic culture,” notes Chastaingt, and the luxury brand is taking watch lovers to that universe with a collection of rainbow-treated timepieces in their new Watches & Wonders 2021.

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