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Chinese sellers on Amazon in hot demand by VCs and e-commerce roll-ups

TechCrunch
 2021-06-22

Cover picture for the articleThis is where brand aggregators can put their retail know-how to work. Also called roll-ups, these companies go around acquiring promising e-commerce brands for operational synergies. After taking off in the United States, Europe and lately Southeast Asia, it has also quietly landed in China, where traditional white-label manufacturers are trying to move up the value chain and establish their own brand presence.

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