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Study shows cigarette tax hikes can help boost bigger brands, hurt consumers

MedicalXpress
 2021-06-22

Cover picture for the articleFor decades, governments and health authorities have tried to steer people away from "vice" products such as tobacco, soda and alcohol through counter-marketing measures—things like tax increases, usage restrictions and ad campaigns. But which ones are the most effective? And what do they mean for big brands such as Marlboro,...

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