View more in
Business

IPG’s Arun Kumar says the time has passed for the ad industry to regulate itself

Digiday
 2021-06-22

Cover picture for the articleAs the chief data and technology officer at IPG, Arun Kumar has plenty on his plate at the moment. Apple is limiting tracking on iPhones and iPads. In less than a year, Google’s Chrome browser is supposed to cut off third-party cookies. And both Apple and Google are threatening the advertising industry’s adoption of the IP address as a cross-platform identifier.

digiday.com

Comments / 0

Comments / 0